In this episode of the Peak Profits Podcast, Bryan Morris interviews Elijah Brown, founder of Goldhawk Capital. Elijah shares his journey from a college student interested in banking to a successful entrepreneur in multifamily real estate. He discusses the challenges and lessons learned from his early investments, the differences between investing in REITs and private placements, and the strategies behind Goldhawk Capital. The conversation also delves into underwriting principles, key metrics for investment decisions, and the importance of a comprehensive due diligence process. In this conversation, Elijah Brown from GoldHawk discusses the importance of transparency in investment, the challenges of capital raising in the current market, and the outlook for multifamily investments. He emphasizes the need for a comprehensive investment checklist and shares insights on geographic diversification in real estate. Brown also outlines the future direction of GoldHawk and offers valuable advice for new operators and capital raisers.Chapters00:00Elijah Brown's Journey in Real Estate03:01Scaling from Single Family to Multifamily Investments06:02Lessons Learned from Early Deals09:02Transitioning from REITs to Private Investments12:07Understanding the Differences: REITs vs. Private Placements15:02The Birth and Strategy of Goldhawk Capital18:06Underwriting Principles and Deal Flow Management20:50Key Metrics for Investment Decisions24:06Creating a Comprehensive Due Diligence Questionnaire25:30Investment Checklist and Transparency31:02Challenges in Capital Raising34:27Market Outlook and Investment Opportunities40:26Geographic Diversification in Investments44:58Future of GoldHawk and Strategic Growth46:30Advice for New Operators and Capital RaisersTakeawaysElijah transitioned from banking to real estate after realizing his passion for rental property investing.He started investing in single-family homes while in college with friends.Scaling from single-family to multifamily required partnerships and a focus on strengths.Lessons from early deals included the importance of thorough due diligence and managing expectations.Working at a REIT provided valuable experience but was different from his current investment strategy.Investing in REITs offers less control and different tax implications compared to private placements.Goldhawk Capital was formalized as a brand after Elijah's initial investments.Elijah's team now handles underwriting, allowing him to focus on strategic decisions.Key metrics for investment include operator experience, purchase price, and cash flow.A comprehensive due diligence questionnaire helps manage risk in investment decisions. Elijah created a comprehensive investment checklist with 230 questions.Transparency in data rooms is crucial for investor trust.95% of investors rely on the manager's judgment rather than documents.Raising capital has become increasingly challenging post-COVID.Effective LinkedIn engagement can lead to capital raising success.Building a strong network of operators is essential for deal flow.The current market presents unique opportunities for multifamily investments.Geographic diversification allows for better investment strategies.GoldHawk aims to evolve into a boutique real estate investment bank.New operators should partner with experienced ones to build credibility.Connect with Elijah Brown🔍 LinkedIn🌐 Website 📧 Email

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