In this episode, we explore how risk perception—from financial and security concerns to social and temporal risks—shapes our everyday payment decisions. Learn how psychological factors like availability bias, loss aversion, and trust influence consumer behavior, and discover what businesses are doing to reduce these risks with technologies like tokenization, biometric authentication, and AI-powered fraud detection. Whether you're a consumer curious about why certain payment methods feel safer or a business aiming to boost customer trust, this discussion offers valuable insights into the evolving landscape of digital payments. If you find these insights helpful, subscribe and share for more in-depth conversations on consumer decision making in payments!  https://clearent.com/ About Clearent  Clearent is a leading full-service payment solutions provider that supercharged its success through the merger with software powerhouse Transaction Services Group. The resulting company is Xplor Technologies who serves over 800 partners and 66,000 businesses who process over $32 billion dollars. We are the first global company integrating smart software, seamless payments, and commerce accelerating technologies. Our mission is to help customers achieve more growth, faster.    LinkedIn: https://www.linkedin.com/company/clearent/  Facebook: https://www.facebook.com/GoClearent  X: https://x.com/GoClearent   Also On: YouTube: https://www.youtube.com/playlist?list=PLfIF1nyOWRy7fpOim9mt9NS4le9nZWCbwApple Podcast: https://podcasts.apple.com/us/podcast/payment-pulse/id1796072902 

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