ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Mental Models"
Episode Synopsis
Mental Models allow us to step inside the mind of the user to uncover their intent, expectations and extenuating circumstances. The key to building a great app or service that your customers will love is to understand and leverage their mental model. This video is based on the article I wrote at:https://jameswilson.io/mental-models/
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