ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "566 - Beyond the SaaS: Cracking the Code of Business Owner Psychology"
Episode Synopsis
Are you struggling to close deals because you're too focused on your services? In this solo episode, I discuss a critical topic for tech consultants: understanding profit from the owner's perspective. I also share a valuable lesson learned from my time at Coca-Cola. If you want to refine your sales approach and foster stronger client relationships, this episode is packed with insights and practical tips to help you succeed.Resources and LinksTake the Podcast surveyJoin the Tech CollectivePrevious episode: 565 - From Startup to Exit: Building a 10-Year Plan for Your Tech Consulting Business with Greg PoirierCheck out more episodes of The Paul Higgins ShowPaul Higgins Mentoring YouTube channelTech Consultant’s RoadmapJoin our newsletterSuggested resources
More episodes of the podcast Paul Higgins Podcast
655 - From Hourly Rates to Outcome Pricing
16/12/2025
649 - The Real Reason Your To-Do List Never Gets Done (It's Not What You Think) with Kelly Fifield
18/11/2025
648 - Skating to Where the Puck is Going: AI Transformation for Service Providers with Mark Emond
11/11/2025
647 - The Cost of Figuring It Out Alone
07/11/2025
In God we trust