ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Ep #22: Why People Don't Listen To Your Music"
Episode Synopsis
The reason why people listen to other popular artists over you, is because they have the expectation of what the song is going to be about. How did they get that expectation? By knowing who the artist is, and what that artist represents, they have an expectation that that song will speak to them.
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