This week tracy sat down with Holly Liu, co-founder of Kabam. Holly shared insights into her background, discussing her upbringing in Palmdale, California, and her journey through identity as one of the few Asian kids in her town. She recounted her path to founding Kabam, which began as a corporate social networking company before pivoting to mobile gaming. Holly detailed Kabam’s significant pivots and eventual success in the mobile gaming industry, particularly their hit game “Marvel Contest of Champions.”
Tracy and Holly also discussed effective go-to-market strategies, highlighting the importance of analytics and consumer behavior metrics in B2C markets. Holly emphasized the value of building a solid team, possessing humility, and maintaining determination, while also discussing the different stages of company growth and the types of people suited for each stage.

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