Tracy interviews Brett Keirstead, Chief Sales Officer at Chief Outsiders. discussing Brett’s personal background, sales leadership strategies, and the evolving nature of sales, especially post-pandemic. Brett shares insights on the value of fractional sales leadership, the importance of setting realistic sales quotas, and the need for cultural fit in hiring. He also highlights the relevance of business acumen in sales roles and discusses his book, “We Are All Sales People,” which connects sales skills with life skills, particularly in enhancing communication and relationships.

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