YELLOW BRICK ROAD TO SUCCESS
Passion to Power
 Jason Jordan 
Navigating the Competitive Music Landscape
Data analytics play a significant role in artist development.

Sound Bites

"You have to be incredibly organized."
"Every artist is a business."
"The days of tour support are over."



Takeaways

The music industry has evolved significantly, especially for DIY artists.
A&R roles extend beyond signing artists; they involve nurturing and guiding them.
Artists today must view themselves as businesses to succeed.
Meaningful music is essential in a market flooded with content.
Internships provide invaluable experience and can lead to job opportunities.
Building a fan base and owning your audience is crucial for artists.
The days of major label support are dwindling; artists must be self-reliant.
Navigating the complexities of music distribution is a challenge for many artists.
Passion and authenticity resonate more than manufactured success.
The healing power of music is a driving force in the industry.

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