G. Tyler Burns and Dr. Jemar Tisby unpack the fast-growing #TargetFast/#BoycottTarget campaign sparked by the retailer’s rollback of its $2 billion pledge to Black entrepreneurs and other DEI commitments. They trace how Pastor Jamal Harrison Bryant’s 40-day “Target Fast” evolved into a nationwide boycott and explore why economic withdrawals work only when they’re paired with proactive redirecting of cash toward Black-owned businesses. Along the way, they share practical ways listeners can swap everyday Target runs for sustainable “buy-Black” habits, highlight tools such as the US Black Chambers’ new ByBlack Product Search, and reflect on the historic theology of conscience-driven consumer action


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