A growing number of surveys around the world highlight the continuing erosion of trust in our major institutions. The 2018 Edelman Trust Barometer revealed that only 48% of the U.S. population trusts business as an institution. This crisis in consumer trust affects business brands, one of the biggest factors in consumers’ purchasing decisions: brand trust drives loyalty. Listen to John Hagel leading a conversation with Michelle Holliday and Dan Rockwell on what is really behind consumers’ ability to trust and what makes or breaks trust in a brand or organization.Participants: John Hagelhttps://www.johnhagel.com/Michelle Hollidayhttps://michelleholliday.com/Dan Rockwellhttps://leadershipfreak.blog/

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