Mike Gomez told me, “I solve the ‘I didn’t know” problem.“What’s that?” I asked.We think companies buy from us because of the product we sell. We later find out, our product or service was simply a qualifier to get us in the deal. The real buying criteria have to be discovered in the sales process. We are not selling to companies. We are selling to people.Mike Gomez and I discuss this problem that needs to be solved in your salesforce. You don’t want to continue to hear, “I didn’t know” after you lost a deal.You gotta solve this problem!LinkedIn: https://www.linkedin.com/in/growthguy/Company: https://www.allegroconsultant.com/

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