This week’s key takeaway: Irrational Pricing Wins with Sonia Friedrich   Episode intro:  Do you really know how your customers think? If the answer is ‘no’ then you're probably not selling to them as much as you should. Our guest this week, Sonia Friedrich, will give you the inside track on the behaviour behind decision making, and how you can use this to your advantage.   Sonia is an international keynote speaker and strategic consultant who has been called a ‘growth hacker’ and ‘revenue rockstar’, so you’re certainly going to be learning from the best.   In this week’s episode you will learn:   -How to apply behavioural science to your business -How the understanding of the customer brain has changed -The importance of self-observation -How to not over sell -To evaluate the lifetime potential of a customer -How to upsell an extra repair -‘Loss aversion’ explained -Why bundling your offerings is a good idea -The ‘right' amount of options -An introduction to Sonia’s ‘Irrational pricing wins’ -How to use reciprocity to make future sales   Show links: ** To enrol on Sonia’s crash course, go to: http://www.soniafriedrich.com ** Paint & Panel Body Shop Awards, Nov 17th in Queensland, nominations open in May ** Do you have something unique you want to share with us? Contact Paint & Panel editor Sam Street at: [email protected] ** Go to www.paintandpanel.com.au to sign up for our weekly E-newsletter ** Go to www.paintandpanel.com.au/podcast to catch up on past shows and access show notes from every episode.  

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