Aligning Pricing with Client Expectations

Owning the Outcome
20/05/2020 26 min Temporada 1 Episodio 36
Aligning Pricing with Client Expectations

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Episode Synopsis

Doug Davidoff, Founder and CEO of Imagine Business Development, joins us to talk about how he evolved his pricing strategy to eliminate the gap between prospect expectations and resource allocation. Learn about his three tiers of programs: services, solutions, and outcomes.

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