In this episode of Owning the Goal, host Brian McFarland and guest Andrew Barbuto discuss essential strategies for sales success, particularly in a competitive marketplace.They emphasize the importance of understanding one's value proposition, differentiating oneself as a salesperson, and building trust through consultative selling.The conversation also covers effective proposal submission and follow-up techniques, as well as strategies for engaging clients during the holiday season.Listeners are encouraged to think creatively and collaboratively to enhance their sales approach and client relationships.andrewbarbuto.comhttps://andrewbarbuto.com/top-sales-book@AndrewBarbuto (YouTube)https://www.linkedin.com/in/andrewbarbuto/

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