In this episode of Ownership Perspectives, Eric L. Dunavant and Russell Riggs unpack one of the most overlooked tools for creating sustainable impact: the Culture Map. This isn't a mission statement exercise—it’s the foundation for building a business that produces peace, clarity, and legacy for generations to come.🎯 Whether you’re a faith-driven entrepreneur or just someone craving more than bottom-line success, this episode will challenge how you think about purpose, leadership, and joy.🔖 Timestamps:00:00 – Disclaimer & Welcome01:10 – Why “Pursuing Joy” Can Start with Strategy02:00 – What Business Owners Think They Need (but don’t)03:05 – ROI vs. Return on Intention04:10 – What Simon Sinek’s Infinite Game Got Right05:10 – The Trap of Becoming a Tool for Your Business06:40 – Introducing the Culture Map08:10 – Why Mission/Vision/Values Often Fail10:15 – Using Purpose as a Filter for Decisions12:00 – The Joy of Leading from Clarity13:10 – How Culture Mapping Unlocks True 10x Potential14:40 – Living with Peace: Mountain Bikes and Meaning16:00 – What a Culture Map Actually Is17:20 – Defining Purpose, Vision, Mission, Values, and Mindsets20:15 – Aligning the Entrepreneur’s Personal Purpose21:50 – Hiring, Firing, and Leading Through a Culture Map23:30 – Getting the Right People in the Right Seats25:00 – Where to Start: Defining Purpose27:00 – Creating White Space to Hear From God28:30 – Why Your Team Needs You to Step Away30:00 – Revisiting and Updating the Culture Map31:20 – Real Example: Caring for Employees with Integrity33:00 – Setting Cultural Standards That Outlive You35:00 – Succession Planning Starts with Culture36:00 – Why the Kingdom Operating System Is Different37:30 – Faith + Business: No Longer Separate39:00 – Start with Impact, Then Back Into Revenue41:20 – Faith Forward, Results Backed43:00 – What Works Better Than ROI Alone44:00 – The Most Foundational Tool for Lasting Joy45:00 – Your Starting Point: A Single QuestionInvestment Advisory services offered through Paradiem, LLC (“Paradiem”) dba Intentional Ownership (I-OWN). Paradiem is a registered investment advisor.Advisory services are only offered to clients or prospective clients where I-OWN and its representatives are properly licensed or exempt from licensure.The information provided is for educational and informational purposes only and does not constitute investment advice and it should not be relied on as such. It does not take into account any investor's particular investment objectives, strategies, tax status or investment horizon. You should consult your attorney or tax advisor.

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