Have you ever been stuck on how to define your niche for your expertise online business?  If you've ever been confused about which path to take when it comes to defining your target audience, this episode is for you.  Good news, there's a better way and it's the focus of this week's personal brand therapy session with Michelle B Griffin, The Brand Therapist.℠ Join me as we navigate through the jargon, debunk misconceptions, and discover the secret to finding your place and space in your industry.In this session, you'll learn my unique approach to differentiation and communication I call "Narrow Lane." You'll learn how the important questions to ask when finding yours. Learn how to know what resonates with you, your ideal audience, and where how to understand what they really need.  We'll explore the power of specificity, the language of your audience, and how to position yourself in a way that resonates with your ideal clients.  Plus, you'll learn the importance of marketplace "detective work" to position your brand effectively. As always,  I share a "session lesson" for you to take immediate action to find your narrow lane to build your authority-focused personal brand.Time Stamps:[00:02:46] Focus inward, externally then this area[00:05:31] Deep dive and be a detective to find VOC language.[00:07:27] How to find the intersection of your narrow lane for your personal brand.[00:10:37] Your "session lesson" action item. Own Your Lane™ - Personal Branding & Marketing For Experts The podcast for expert-led business owners ready to confidently position, brand, and market themselves to win clients and industy oppotunities. Hosted by Michelle B. Griffin, speaker, strategist and LinkedIn® visibility expert. As the founder of Brand Leaders and with her Own Your Lane™ Recognition Roadmap, Michelle helps expertise-led business owners become the clear choice in their field. Learn more at MichelleBGriffin.com/chat WEBSITE: MichelleBGriffin.com GET VISIBLE ON LINKEDIN: Free Audio MasterclassREAD: My Personal Branding Books LISTEN: The LinkedIn Branding Show CONNECT: With Me on LinkedIn

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