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Listen "When do you actually have a subscriber? Spoiler: it’s not when they click ’subscribe’."
Episode Synopsis
Turn your business idea into a fully developed subscription box business by learning the know-how’s of the business!
This week, we welcome Liam Brennan, Co-Founder of BusterBox. BusterBox is a dog subscription business that sends out a themed box of healthy treats and fun toys to thousands of happy dogs every month across Ireland and the UK. Liam also trains and helps hundreds of subscription box owners scale up and build their dream business through his Subscription Box Experts Program.
Some of the topics we discuss are:
What is BusterBox: Learn how Liam Brennan ended up in the subscription world and how he started BusterBox.
Stay on the lookout: What are some of the main struggles subscription box businesses are seeing
Incentivize your customers: What are some main ways to increase retention and reduce churn. Including some tips to using discounts and incentives to your favor!
Analyze and optimize: What are the most important metrics subscription brands should track and much more!
Resources:
BusterBox
Subscription Box Experts Program.
Bold Commerce
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