You can’t manage what you’re not measuring.In this episode, Robert Sartin, chairman of Frost Brown Todd, shares how his background in economics, finance, and distressed M&A led him to champion a data-forward strategy long before it became industry standard. He talks about why law firms can’t afford to delay their data journeys, what it takes to turn firm-wide strategy into execution, and how he built alignment around change in a partnership environment.Robert also discusses the unexpected power of gamification in building a data culture, and how AI will reshape pricing, talent management, and long-term firm viability.Timestamps:(00:00) Intro(01:09) From banking and M&A to law firm leadership(04:33) Why Frost Brown Todd leaned into data(07:47) Building a value proposition with data(10:20) Why strategy without data won’t work(13:12) AI’s impact on pricing and firm structure(16:21) Building buy-in inside a law firm(20:29) What Robert would do differently(23:15) Leading cultural change with early wins(25:56) Gamifying historical data entry(28:06) Using data to integrate and grow teams(33:20) The future of Frost Brown Todd(34:44) Advice for law firm leaders just startingConnect with our guest:Robert Sartin on LinkedIn: https://www.linkedin.com/in/robert-sartin-a7278713/Learn more about Frost Brown Todd: https://frostbrowntodd.com/Connect with Tom:Tom Baldwin on LinkedIn: https://www.linkedin.com/in/tombaldwin/ Learn more about Entegrata: https://www.entegrata.com 

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