ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Making Data-Driven Decisions"
Episode Synopsis
In this week’s episode of Outsmart, your hosts Nicole Allen and Rex Petrill chat with our VP of Performance Marketing at TEAM LEWIS, Melissa Marcelleti. In this episode we talk through: Why you really don't need a lot of data to make a data-driven decision How to view data in the context of your business objectives Adapting your marketing funnel for a non-linear customer journey
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