Going Global

14/04/2022 21 min Temporada 1 Episodio 11
Going Global

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Episode Synopsis

In our season finale of Outsmart, your hosts Nicole Allen and Rex Petrill sit down with our Executive Vice President of EMEA & APAC, Yvonne van Bokhoven. In this episode we explore: The art of balancing global trends in hyperlocal markets  Keeping situational fluency top of mind when expanding a brand globally Similarities in organizational and cultural trends across Europe and the US