At some point, every organization will need public relations support. This can come in several different forms, like reputation management, public affairs, or crisis communications, which is why it's important to take an integrated marketing approach, combining advertising and strategic communications efforts. For nearly 25 years, Dr. Tricia Hansen-Horn has taught this idea to students at the University of Central Missouri as a program coordinator and professor of Public Relations.  Tune into this episode to hear Tricia's approach to strategy, social media, and crisis communications and learn more about the innovative Public Relations and Strategic Communications program at UCM.  What you'll learn:  Tricia's background and passion for teaching in the Midwest at the University of Central Missouri (UCM) Details on the student-led public relations firm at UCM and the curriculum of the PR and Strategic Communications program The digitalization of education and the changes she has seen in her nearly 25 years in the university setting The idea of "integrated marketing" and what it really means in a technology-driven world Tricia's approach of teaching PR strategy to college students and those new to the marketing industry The ways Tricia keeps up with emerging technologies, such as integrating AI in the classroom, and some of the trends Tricia is seeing in the industry Tricia's strategy behind crisis management and handling communications in high-pressure situations Tricia's involvement and details behind the 2016 Greater Kansas City Public Relations Team of the Year Award  

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