Have you ever wondered what goes into producing a podcast? In this episode of OUTdrive, Cliff breaks down the production cycle of our podcast from week to week. And, he answers the most frequently asked questions about creating a podcast, such as cost, technology and equipment needs, and ROI.  After producing over 85 episodes, the Callis team has become a well-oiled machine, but it wasn't always easy and it's still a lot of work to get it done every week. If you have been thinking about doing a podcast, tune in to this episode to learn how to get started.  What you'll learn:  An overview of the OUTdrive podcast from May 2020 to today Why Callis started the OUTdrive podcast The phases of starting and producing a podcast Other costs associated with producing a podcast Coming up with topics to discuss with guests Assessing your listener base and calculating ROI on a podcast The story behind the name "OUTdrive"

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