When it comes to "branding," there is a lot of ambiguity. What is a brand? Can you measure how a brand works? How do you use it as part of a marketing plan? This is where our guest Karley Cunningham, business owner and branding strategist at Big Bold Brand, comes into play. In this episode, Karely offers up a paradigm shift and insightful perspective on how to approach branding as a way to define fundamental values and core messaging, and differentiate from competitors.  Join Karley and Cliff as they take a deep dive into brand leadership, the strategy before the strategy, and the difference between branding and marketing. Surefire Audit & Guide download: https://www.bigboldbrand.com/surefireaudit/ What you'll learn:  Karley's background growing up in Ontario, and the similarities between that area of rural Canada and rural America Karley's experience as an endurance cycling athlete and the comparison of adrenal fatigue in sports and in business and how to address it Karley's journey from a graphic designer to a strategic business owner Karley's concept of "the strategy before the strategy" Karley's current day-to-day role at Big Bold Brand and the type of clients she works with Defining brand leadership, Karley's "surefire method" of differentiation and how to take the strategy off the page What the rural lifestyle means to Karley

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