In today's world, you can get data on just about anything. This leads to many businesses drowning in reports of thousands of rows of numbers. At Callis, we like to say that "data without action is just trivia," meaning that unless you can do something with it, it's just a number. On this episode of OUTdrive, guest and business owner JJ Reynolds shares with us how his company, Mediauthentic, works to collect better information for clients and present it in an actionable way. What you'll learn:  JJ's career journey into media buying and video production, and how that inspired him to chart an entrepreneurial course in marketing analytics  The type of clients JJ works with and what the process of engaging with Mediauthentic, looks like The default "silo" setting most companies are in and how Mediauthentic gets them on the same page How JJ's analytical, curious, and creative traits led to his career path and are seen in his personal life, as well What JJ's average day looks like as the founder and media alignment specialist at Mediauthentic How a dashboard can change the way somebody thinks about their marketing How to simplify the process of gathering and analyzing data

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