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Listen "OM Ep. 158- Improving Orthodontic Efficiencies with EasyRx"
Episode Synopsis
In this Ortho Marketing Podcast, Dean Steinman is joined by Todd Blankenbecler, President/CEO of EasyRx. They discuss improving orthodontic efficiencies and adapting to change.Ready to elevate your practice? Contact us!https://orthomarketing.com/contact-us/About Todd BlankenbeclerTodd has 30+ years in dental specialty software, primarily in orthodontics. He is currently the General Manager of EasyRx. He, along with Dr. Marc Lemchen, acquired EasyRx from ODL Labs in 2016. Todd and Marc grew EasyRx into the universal standard for lab prescription and digital workflow management. EasyRx partnered with PracticeTek, a Greater Sum Ventures portfolio, in 2021. He was the recipient of the 2020 AAO Ortho Innovator Award. He was a principal in Dolphin Imaging and Management Solutions. Patterson acquired Dolphin in 2008. He is a founder and partner in Smile It’s Viral, a Private Investment Company focused on the dental community.
More episodes of the podcast Ortho Marketing Live
OM Ep. 179- From Acquisition to Acceleration: Marketing Strategies for Growing Dental Practices
12/06/2025
OM Ep. 178- Are You Undercharging? How Pricing Strategy Impacts Your Bottom Line with Carl Stoddard
30/05/2025
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