Listen "Take 15 with Segar Jeyatsingh"
Episode Synopsis
In this episode with Segar Jeyatsingh, we talk about this idea of "Not all great coaches are certified" and "Not all certified coaches are great". Segar shares his insights on what the market is actually looking for in executive coaching capabilities and how executive coaches can position and differentiate themselves in the market. This is a gold mine for new executive coaches in thinking about their marketing strategy to do work that matters for people who care.
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