In this episode, Janna is joined by Diem Huynh, Managing Director of Sedo Group, for a powerful conversation about how organisations can use their procurement decisions as a force for good. Together, they unpack the real meaning of social procurement, how it goes far beyond ticking a compliance box, and what it takes to embed it into an organisation’s DNA. Social procurement is one of the most tangible ways to orchestrate for impact, aligning values, decisions, and operations to create systemic change through everyday actions. From ethical supply chains to inclusive employment and environmental responsibility, this episode explores how purposeful orchestration across teams, processes, and priorities can unlock ripple effects of positive impact.Key topics covered:What social procurement actually is, and how it differs from standard procurementThe power of purchasing decisions to deliver social and environmental impactCommon misconceptions and “tick-box” traps that hinder meaningful implementationHow organisations can move from reactive to proactive approachesPractical strategies for embedding social procurement into everyday decisionsThe role of executive sponsorship and cultural change in making it stickHow government mandates influence market behaviour—and why values-led businesses go furtherHow social procurement exemplifies orchestration in action—aligning intent, policy, and practice to shape long-term outcomesSocial procurement as a ripple effect: small actions that create systemic changeHow to identify and amplify the social impact you may already be creating00:00 Introduction to Orchestrate For Impact00:43 Guest Introduction and Background02:19 Understanding Social Procurement04:27 Key Features of Social Procurement05:43 Implementing Social Procurement in Organizations07:08 Challenges and Change Management11:49 Embedding Social Procurement in Culture28:12 Proactive vs Reactive Approaches34:19 The Ripple Effect of Social Procurement36:23 Conclusion and Final ThoughtsLinks & ResourcesSedo Group: https://sedogroup.com.au/Diem Huynh: https://www.linkedin.com/in/dhuynh76/Follow Orchestrate for ImpactWebsite: www.orchestrateforimpact.comLinkedIn: https://www.linkedin.com/company/orchestrate-for-impactYouTube: https://www.youtube.com/@OrchestrateforImpact/podcastsSpotify: https://open.spotify.com/show/37BnWvatGQyU5AkRY7ibXU?si=G2f_htBsRi6LvDzjPzhcAwApple Podcasts: https://podcasts.apple.com/us/podcast/orchestrate-for-impact/id1816620342Subscribe & ShareIf you enjoyed this conversation, please subscribe, leave a review, and share it with someone who’d find it helpful.MusicIntro and outro music by Eli DeVylder “43 (fin)” - used with permissionJoin the ConversationWhat did this episode spark for you? I’d love to hear your reflections. Reach out to me on LinkedIn

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