You’ve been told to “post more.” So you grind out reels, memes, hashtags, and stories — and the algorithm keeps you on the hamster wheel. But here’s the truth: most posts don’t sell anything. In this episode, Shawn Gervais and Marshall Hill blow the lid off the social media illusion that’s been feeding you vanity metrics while starving your bank account.They dig into why engagement ≠ revenue, and how your community — not your content — is your real goldmine. From local events and creative storytelling to old-school handshake marketing, they reveal how genuine human connection crushes any boosted post. You’ll hear wild stories from the Tulsa State Fair, real talk about marketing in an economic downturn, and why humor might just be the most powerful sales tool you’re not using.Whether your Wi-Fi’s down or your leads are, this episode will snap you out of autopilot. It’s time to stop chasing likes and start chasing results. Tune in, laugh hard, and learn how to turn followers into actual customers — no algorithm required.

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