How does mastering proactive processes help you scale smarter? This episode of Optometrists Building Empires features the dynamic duo behind Village Vision Center, Dr. Anisha Jacob and Rony Daniel. Anisha is a board-certified therapeutic optometrist and glaucoma specialist, and her husband, Rony, is a digital executive and marketing strategist. Together, they’ve scaled their business from $500K to $4M in revenue while maintaining a strong culture, data-driven strategy, and a thriving marriage. They reveal how tracking metrics, setting realistic stretch goals, investing in coaching, and fine-tuning team communication helped them break through common growth plateaus. Plus, Rony shares actionable marketing insights on Google Ads, ROI strategy, and patient acquisition that every practice owner can apply immediately. Takeaways: Measure everything, fix specifically. When revenue dips, track why, not who. Identify weak spots, retrain, and focus on improvement over blame.Set and celebrate goals. Create monthly targets and stretch goals that challenge your team. Reward success with experiences that build morale and unity.Invest in leadership and coaching. Business coaches can transform not only your operations but also how you communicate and resolve conflicts as leaders.Understand your people. Personality assessments and individualized management approaches reduce staff friction and build stronger teams.Hire for attitude, not experience. Skills can be taught; mindset and culture fit can’t. Continuous recruiting ensures a healthy talent pipeline.Think long-term with marketing. Google Ads outperform social for high-intent patients. Remember: patient acquisition cost is small compared to lifetime value.Quote of the Show:“ Doctors need to take a deep look at themselves and say what's important to them. Maybe building that empire is not the goal, and they should think through that before they pick that path, because there's a sacrifice that comes with it. ” - Rony DanielLinks:Anisha’s LinkedIn: https://www.linkedin.com/in/anisha-jacob-9790b9124/  Rony’s LinkedIn: https://www.linkedin.com/in/rony-daniel/  Company website: https://villagevisioncenter.com/  Private Practice Help Website: https://www.privatepracticehelp.com/ Book a Meeting with Ankit: https://meetings.hubspot.com/ankit98/optometry-redefined?uuid=e5cd456c-9db4-42c7-b106-2b6e250a6d01 Optometry Redefined Book: https://www.amazon.com/Optometry-Redefined-Master-Resourcing-Performance/dp/B0FKJTZGJ3/ref=monarch_sidesheet_image Ways to Tune In:Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0 Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208 

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