How can optometry drive both business success and social impact? On this week’s episode of Optometrists Building Empires, host Ankit Patel had the honor of speaking with Dr. Jordan Kassalow, a renowned optometrist, social entrepreneur, and global health advocate. As the founder of VisionSpring, he has helped millions gain access to affordable glasses while generating over $1 billion in economic impact. Discover how Dr. Kassalow grew his family practice, pioneered a market-driven approach to vision care, and stayed committed to innovation and purpose. Now, without further ado, let’s welcome Dr. Jordan Kassalow. Takeaways:Stay true to your core values while evolving and expanding your practice to ensure long-term success. A commitment to excellence will help you navigate challenges and maintain high-quality care.  If you want to create lasting change, blend business principles with philanthropy to make your services sustainable. Ensure that what you offer is truly valued by those receiving it.   Keep up with advancements in contact lenses, myopia control, and new treatment options to differentiate your practice. Investing in cutting-edge technology will position you for future success.   Deliver top-tier patient care, specialized services, and a premium experience to stand out. Clearly communicate what makes your practice unique to attract and retain loyal patients.  Consider alternatives to traditional insurance models to maintain pricing flexibility and ensure high-quality service. Financial independence allows you to focus on patient care without external constraints.  Quote of the Show:“ Glasses and vision are more than just glasses and vision. It has to do with identity and a sense of pride.” - Jordan KassalowLinks:LinkedIn: https://www.linkedin.com/in/jordan-kassalow-26726bb/  Company website: https://www.eyewise.com/index.html  Dare to Matter: https://www.amazon.com/Dare-Matter-Your-Making-Difference/dp/080653902X  Email: [email protected]@visionspring.org Vision Spring: https://visionspring.org/home  Eyelliance: https://www.eyelliance.org/?gad_source=1&gclid=CjwKCAiAn9a9BhBtEiwAbKg6fkLs5DiZzwzZjicmDmGHGYXzPsVzchYxCsauIV7AyTrxpZ9eb-3QJRoC1VMQAvD_BwE  Office Number: 212.555.5415 Ways to Tune In:Spotify: https://open.spotify.com/show/5w1H9BBwRXvBSSkexePYxG Apple Podcasts: https://podcasts.apple.com/us/podcast/optometrists-building-empires/id1762685070 Amazon Music: https://music.amazon.com/podcasts/689a039b-54ce-4f04-b641-66d8640d93d0 Podchaser: https://www.podchaser.com/podcasts/optometrists-building-empires-5812208 

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