During this episode Scott Heinila and Ken Cruse dive into what it takes to establish a flourishing hotel brand with a unique Purpose to be good for the Soul, give back to the Community and environmentally respectful to the Planet.  They also talk about the hotel industry, its challenges amongst COVID and the future ahead for travel. Tune in to find out more about SPC and their unique properties. Connect with Scott on LinkedInConnect with Ken on LinkedInFor more on The Optimized Advisor Podcast click here  For more on Soul Community Planet click hereBook your stay at a SCP Hotel hereFollow us on LinkedInFollow us on InstagramFollow us on Facebook**This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at [email protected] 
**This is the Optimized Advisor Podcast, where we focus on optimizing the wellbeing and best practices of insurance and financial professionals. Our objective is to help you optimize your life, optimize your profession, and learn from other optimized advisors. If you have questions or would like to be a featured guest, email us at [email protected] Optimized Insurance Planning 

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