In this episode of Optimized, host Janet Rosseth speaks with Amy Baricelli, SVP of Sales Acceleration at RR Living, about the evolving landscape of marketing in the multifamily housing industry. They discuss the importance of structuring marketing departments to be proactive, the integration of AI in marketing strategies, and the need for continuous training and data-driven decision-making. Amy shares insights on how her team focuses on enhancing resident experiences and the critical feedback loops between marketing and operations. The conversation also touches on personal optimization and the future trends in marketing.00:00 Introduction to Marketing Evolution03:51 The Role of Sales Acceleration in Marketing06:45 Amy's Journey in the Marketing Industry09:46 Insights from the Blueprint Conference Roundtable12:48 The Changing Landscape of Marketing Accountability15:51 The Technical Side of Marketing18:56 Aligning Operations and Marketing Teams21:48 The Structure of the Acceleration Team26:37 Navigating Post-COVID Sales Strategies27:35 Measuring Success Across Teams29:05 Future Planning and Adaptation30:02 The Evolving Role of Content and AI32:54 The Importance of Resident Experience34:11 Continuous Learning and Team Development36:24 Data-Driven Marketing Strategies40:57 Personal Optimization and Leadership45:05 Connecting with the Audience🔔 Click subscribe to @MultifamilyMediaNetwork on YouTube and stay up to date on our growing lineup of multifamily industry leaders and must-hear conversations! 📰 Sign up at www.multifamilymedianetwork.com to receive our newsletter and explore our library of podcasts and blogs from today’s multifamily experts!#CustomerExperience #PersonalizedService #ActiveListening #CXStrategies #EarnedProspects #CustomerSatisfaction #Referrals #MultifamilyLeadership #ResidentExperience #PropertyManagement

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