Optimal Aging

Optimal Aging

Por: Jay Croft
Are you a gym owner, personal trainer, or wellness professional looking to grow your business by attracting more clients over 50? Welcome to The Optimal Aging Podcast — your go-to resource for marketing, messaging, and member retention strategies tailored to the powerful 50+ demographic.Hosted by Jay Croft, founder of Prime Fit Content and longtime fitness writer, this podcast delivers real-world tips, expert interviews, and smart content strategies to help you:Stand out in a crowded fitness marketConnect with older clients who value qualityBuild trust through storytelling and clarityKeep members engaged and coming backWhether you're launching a new studio or want to grow a thriving community of active agers, you'll find practical, proven advice here — every week.💡 Topics include:• Fitness marketing for adults 50+• Email, video, and blog content that actually works• Branding, storytelling, and building trust• Retention strategies for gyms and training studios• Trends in wellness, longevity, and brain healthSubscribe now and learn how to build a better fitness business — by helping people age well and live better.Visit: https://primefitcontent.com
185 episodios disponibles

Latest episodes of the podcast Optimal Aging

Mostrando página 6 de 10

What Gym Owners Can Learn from Picasso about Setting Prices and Communicating Confidently. 04/11/2022
How 1 Email Brought in 8 Clients and Untold Value to This Fitness-over-50 Studio 28/10/2022
Why Your Gym Member Profiles Suck – and How to Make Them Sing. 19/10/2022
Here's the Most Important Thing to Consider Before You Start Writing Anything for Your Fitness Business. 14/10/2022
Are You Talking to Your Over-50 Fitness Clients and Prospects Enough? And Are You LISTENING? Ep. 81 06/10/2022
Content Marketing vs. Advertising: Which Is Best for Your Gym or Fitness Studio? Ep. 80 27/09/2022
Here's the BEST Way to Learn the Most about Growing Your Fitness-Over-50 Business Quickly. Ep. 79 20/09/2022
Exercise vs. Dementia Part 2: How a Fitness Studio Launched with Its Unique Mix of Physical and Brain Exercise. Ep. 78 13/09/2022
How Fitness Helped Save This Bodybuilding Gym Owner's Life in a Medical Crisis. Ep. 77 30/08/2022
Expert Tips to Grow Your Fitness-over-50 Business Now, with 3 Gym Owners Who Are Nailing It. Ep. 76 16/08/2022
'Medically Prescribed Fitness' Could Be Key in Linking Healthcare and Exercise. With Brian Prendergast of MedFit Care. Ep 75. 02/08/2022
How This Atlanta Gym Included People Over 50 and Recently Celebrated a Milestone Anniversary. Ep. 74 19/07/2022
Why You Must Make Your Marketing Clear about the Importance of Fitness over 50. 12/07/2022
'You Look Good for Your Age' and the 4 Types of Over-50 Fitness Consumer. Ep. 72 21/06/2022
This Brooklyn Couple Is Helping Active Agers Find the Right Place to Retire. What They're Finding Might Surprise You. Ep. 71. 14/06/2022
How an Online Learning Platform Helps Older Adults 'Get Set Up' in Fitness, Tech, Cooking and More. Ep. 70. 07/06/2022
Why the Fitness Business Association Went All-Virtual for Conferences, and How Fitness Businesses Are Evolving. With Josh Leve 31/05/2022
How to Help Active Agers Stay 'In Control at 50+' in Fitness, Finance and More, with Author Kerry Hannon. 24/05/2022
Remember to Keep Workouts Fun for People Over 50 If You Want to Build Steady Habits. 17/05/2022
What's Coming Soon In Fitness Technology and How Gyms Can Make the Most of It, with Natalia Karbasova of FitTech 19/04/2022
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