Synopsis:From salon owner to ecommerce COO, Alessandra of Healthy Roots Dolls spills the tea on scaling your business! Hear her epic journey (from Venezuela to supply chain guru) & actionable insights for crushing common COO challenges: 3PL woes, peak season madness, retail fulfillment beasts. Get ready for insider tips on pricing, cash flow, manufacturer negotiation, PO financing, and nailing 3PL agreements. Plus, Alessandra drops knowledge bombs on visual mapping & killer SOPs for streamlined operations & explosive eCom growth.Meet Alessandra SzulAlessandra Szul is the COO of Healthy Roots Dolls, with an inspiring journey from her family's cosmetic salon in Venezuela to mastering supply chain management. With a background in computer science, product management, and founding her own trucking company, she brings a unique perspective to optimizing supply chain strategies. Through her consulting firm, Robelink Innovation and Consulting, Alessandra helps businesses scale their e-commerce ventures by blending creative founders with operational experts. Her expertise in selecting the right 3PL partners, managing cash flow, and operational optimization provides invaluable insights for growing e-commerce businesses.

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