ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "How to Turn Your Value Prop into a Story"
Episode Synopsis
Joe rants at Eric about how to turn a company's value proposition into a compelling story that brings more customers and those who influence them into a company's circle. Also, Joe and Eric cover how to optimize for a team of smart folks who make complicated things simple, the value of playing long-term games with long-term people, and the emerging alternative to college.
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