In this episode, Jens Bördin, CEO and co-founder of Konsert Strategy & IP, takes us on a journey from his engineering studies to leading an international strategy firm. Together with our host, Hanane Fathi Roswall, he dives into why many companies fail with their IP strategy when they treat it as a legal checklist rather than a strategic business tool. Jens shares concrete examples, including stories from leading brands, and discusses how to identify "Business Choke Points" and leverage IP Value Models. Tune in to see how technology becomes business value and how IP helps control and scale it for growth and profitability.

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