This is an Open Coffee for Fractionals session — part of my coaching practice.Ben Mills talked through building his fractional CFO practice — from early referrals to cold outreach and content experiments. He shared how a single lucky LinkedIn Navigator DM turned into a client, and how he tracks everything to learn what works.Diego Woitasen reflected on shifting from agency owner to solo consultant — and how a Kubernetes post from five years ago closed his biggest deal. We dug into long-tail content, building writing habits, and how fractional credibility shows up over time.We got into: reframing what “100% capacity” means why early referrals create a false sense of stability how long sales cycles test your patience why hybrid delivery still matters — especially for CFOs how AI can help draft content (as long as you still edit) remote meetings, camera setup, and the social side of consultingNo slides. No pitches. No agenda. Just honest conversation.📅 Recorded July 7, 2025🎙️ Hosted by David RaistrickJoin a future session | Explore the For Fractionals community

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