In this week's episode, I'm joined by LinkedIn Strategist Helen Tudor, who shares how to grow your audience and generate leads on LinkedIn. LinkedIn often gets the reputation for being ‘corporate’ and ‘stuffy’, but that is all changing. Helen believes that no one should be overlooking LinkedIn as part of their strategy and shares how you can start getting traction in just 30 minutes a day without having to create a new ‘Professional’ persona. Helen emphasises the importance of setting up a LinkedIn profile that speaks to your ideal client, optimising your profile, and consistently engaging with your audience. Her simple daily strategy for LinkedIn success includes adding connections, engaging with posts, and sharing content that showcases your expertise. She explains inbound marketing on LinkedIn, where you attract clients through your personal brand rather than outbound messaging. To support individuals in leveraging LinkedIn for their businesses, Helen offers a free five-day challenge and a LinkedIn and Business Mastermind program.Helen Tudor is the owner and CEO of “Helen.” where she helps business owners and entrepreneurs get leads through LinkedIn “and other good stuff”.She started her business out of her home as a single mum, recently divorced while suffering the aftermath of the 2008 recession.She has since gone on to impact the lives of thousands of people around the world with her famous Linkedin Challenges and lead generation strategies…Join her next Free 5 Day Challenge here: https://getleadsfromlinkedin.com/5daychallengereg/00:00 Introduction and Background06:11 The Power of LinkedIn for Businesses11:02 Adapting Content for LinkedIn12:56 Results of Using LinkedIn18:15 LinkedIn Tools and Functionality22:52 Inbound vs Outbound Marketing on LinkedIn27:06 Helen Tudor's Simple Daily Strategy for LinkedIn Success31:13 Programs and Offers for LinkedIn Support33:12 Final Advice and EncouragementYou can connect with me on Facebook & Instagram at @KristinMorrisCoaching Grab a copy of my new book The Business of Coaching www.kristinmorris.coNew episodes are released weekly on Monday mornings so be sure to subscribe to receive notifications of new episodes.

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