Ryan Klinefelter - The bundling and unbundling of AdTech

13/12/2023 46 min
Ryan Klinefelter - The bundling and unbundling of AdTech

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Episode Synopsis

My guest today is Ryan Klinefelter.Ryan is one of those veterans of the industry with so much to share and a pleasure to catch up with.We had a wide ranging discussion covering topics such as:How he ended up in Corp Dev and spent 12 years in it after windy road.How to think about the AdTech industry, incl. size, dynamics and why it shifts between bundling and unbundlingHow Ryan sources companies.Why the people is the most important thing in every deal and how Ryan goes about retention strategy (and why P&L based earnouts can hinder integration!).We also dive into some real case studies where Ryan walks us through what set them up for success.Please enjoy!-----If you're in M&A consider heading over to joinallocators.com and apply. We're a community of 200+ M&A professionals who meet (virtually) every month to discuss best practices, learnings, and expand our network.