Its often been said that sport is a mirror to society. And never has that adage been more true than when talking about data. But just how valuable is data really, particularly without context or a specific end goal in mind? On this episode, Sam sits down with Sportradar's Senior Vice President of Automated Content, Luka Pataky, where he discusses finding that value for fans, governing bodies, media and teams.  The episode also discusses the current state of play in computer vision and automated content generation, where start ups fit in the data ecosystem, and identifies some of the sports leading the way in innovation.What do you think? Tell us on our socials:- LinkedIn: https://www.linkedin.com/company/track-consulting-group/  - Instagram: https://www.instagram.com/trackconsulting/- Twitter: https://twitter.com/Track_VU - Website: trackvu.com/podcast & samrobertson.com.au 

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