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Episode Synopsis
How to Make Robots Trust You (and Get the Press You Deserve)
In this episode Daniel Martin sits down with Chris Panteli (Co-Founder, Linkifi) to cut through the noise on digital PR, link building and brand-building in a world driven by Large Language Models (LLMs) and AI.
Chris explains why brand signals and earned press coverage now matter more than ever — not just for Google, but for the AI systems your customers are using. We dig into:
Why digital PR is a low-risk, high-return link strategy today
How LLMs use brand mentions differently from traditional search engines
Practical tactics: inbound journalist platforms (HARO / SOS / Quoted), press badges, and “be everywhere” ways to control your narrative
Chris’s three must-do steps to get PR-ready — and his top don’ts if you want to avoid embarrassing yourself to a journalist
How to track earned mentions and politely request links when coverage appears without one
Want the cheat sheet Chris mentioned? Grab Linkifi’s LLM visibility / press coverage cheat sheet here: LLM Visibility — Cheat Sheet.
More from Chris & Linkifi:
Linkifi — https://linkifi.io.
Press resources & free tools — linkifi.io/resources.
Find Linkifi on LinkedIn — Linkifi (company).
One to Deploy leaves you with one thing to deploy: find a competitor with a “featured in” press badge, copy their top 3 publications, and start pitching expert quotes to those same journalists — then get that badge on your homepage. (Chris calls it the “shark tank” shortcut.)
Host: Daniel Martin — Think sharp. Build bold. One to deploy.
Episode transcript & show notes: available at the One to Deploy site. Guest: Chris Panteli, Linkifi. Links and resources embedded above.
In this episode Daniel Martin sits down with Chris Panteli (Co-Founder, Linkifi) to cut through the noise on digital PR, link building and brand-building in a world driven by Large Language Models (LLMs) and AI.
Chris explains why brand signals and earned press coverage now matter more than ever — not just for Google, but for the AI systems your customers are using. We dig into:
Why digital PR is a low-risk, high-return link strategy today
How LLMs use brand mentions differently from traditional search engines
Practical tactics: inbound journalist platforms (HARO / SOS / Quoted), press badges, and “be everywhere” ways to control your narrative
Chris’s three must-do steps to get PR-ready — and his top don’ts if you want to avoid embarrassing yourself to a journalist
How to track earned mentions and politely request links when coverage appears without one
Want the cheat sheet Chris mentioned? Grab Linkifi’s LLM visibility / press coverage cheat sheet here: LLM Visibility — Cheat Sheet.
More from Chris & Linkifi:
Linkifi — https://linkifi.io.
Press resources & free tools — linkifi.io/resources.
Find Linkifi on LinkedIn — Linkifi (company).
One to Deploy leaves you with one thing to deploy: find a competitor with a “featured in” press badge, copy their top 3 publications, and start pitching expert quotes to those same journalists — then get that badge on your homepage. (Chris calls it the “shark tank” shortcut.)
Host: Daniel Martin — Think sharp. Build bold. One to deploy.
Episode transcript & show notes: available at the One to Deploy site. Guest: Chris Panteli, Linkifi. Links and resources embedded above.
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