What does running a boxing gym really teach you? Spoiler: it’s not about the fighters.

In this episode of One To Deploy, I share the biggest lessons I learnt from owning a boxing gym — lessons that apply far beyond the ring.

Here’s what I cover:


Why rules and boundaries are essential for both members and staff
The surprising balance of people management: simple in theory, tough in practice
Why you should hear everyone’s opinion but not act on them all
The importance of sharing your vision consistently with your team
Why over-communicating beats assuming people understand
How “fighters” build the brand but classes pay the bills
The brutal reality of watching every dollar and cent when rent eats half your income
Why pricing “right” is more powerful than being cheap
How marketing only works when you repeat the same message again and again
Why events are great for brand but rarely for profit
The tough truth about Australian employment laws in fitness
Why brand clarity matters more than almost anything else
How small presentation changes transform member perception
The trap of investing in things you think are important versus what members actually care about
A lesson in customer value: why 20-minute PT sessions beat 30-minute ones


If you’ve ever thought about opening a gym — or any business — this episode gives you the raw, unfiltered lessons that matter most.

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