On this episode of One Step Beyond, we are joined by Jason Farrell, Senior Vice President and Partner, TogoRun.In this episode, Jason shares his journey from the punk rock scene to his current role as a creative director at TogoRun, a marketing agency specializing in health and wellness. He discusses how his early experiences with skateboarding and DIY punk culture shaped his approach to creativity and design. Through his work designing record covers, he learned the importance of valuing creative work and understanding project parameters, lessons that continue to inform his approach to marketing and branding.Jason and Aram explore themes of disruption in the music industry, the DIY ethos, and the unique trajectory of the band Swiz. They highlight the parallels between artistic collaboration and business strategy, emphasizing that great creative work, whether in music or design, requires balancing artistic vision with practical constraints. Jason shares insights into navigating client relationships, noting that successful projects stem from a deep understanding of both the product and the people behind it.Beyond his creative career, Jason reflects on the role of mentorship in personal and professional growth. He discusses the significance of work-life balance, the need to recognize one’s own worth, and the value of embracing collaboration. He emphasizes that creative success isn’t solely measured by commercial achievements but also by the impact it has on people, whether in music, design, or healthcare marketing.Jason shares his thoughts on giving back to the creative community. He highlights the power of pro bono work in shaping a company’s identity, the importance of sharing knowledge, and the unexpected beauty found in the creative process. Whether in music or business, Jason believes that fostering meaningful connections and valuing creative contributions can drive both personal fulfillment and professional success.ON THIS EPISODE WE TALK ABOUTCreative leadership: balancing artistic vision with business objectivesThe DIY approach in business: taking initiative and problem-solvingThe evolution of a career path: transitioning from passion-driven work to corporate leadershipThe legacy of creative work: how impactful projects continue to resonate over timeWork-life balance: strategies for managing creative careers without burnoutABOUT OUR GUESTS:Jason Farrell is an award-winning creative director with over 20 years of experience. He is currently Senior Vice President and Partner at TogoRun, an “indie BIGtique” PR agency in the health, wellness, and beauty space. His integrated approach to work draws on a career spanning multiple fields including PR/AOR, publishing, communications, music packaging and marketing, lifestyle branding and marketing, entertainment marketing, and healthcare marketing across multiple disciplines including print, digital, UX/UI, events, broadcast, film, and video. He is an award-winning director of short films, music videos, commercials, and marketing pieces. Jason is a life-long musician and skateboarder who has designed over 200 album covers and rebranded a national action sports magazine. Born in Washington D.C., Jason now lives in Los Angeles with his wife and son.Coaching | 360 Assessments | Team 360 Assessments | Courses | Keynote SpeakingConnect with Cadence Leadership & Communication:LinkedinCadence Leadership

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