Addison LaBonte, founder of Sweet Addison's, shares her journey from being a college soccer player to starting her own business. She discovered that going gluten-free helped her overcome a condition called compartment syndrome, which led her to start an Instagram account to document her journey. The account gained traction during the pandemic, and Addison turned it into a full-time business. She launched Sweet Addison's, a clean ingredient indulgent dessert brand, and has seen success with her gluten-free cookies and brownies. Addison emphasizes the importance of discipline, mental toughness, and embracing discomfort in entrepreneurship. She also values connecting with customers and receiving their positive feedback.

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