In this episode of On Time In Full, host Yasmeen Hassan explores the often-overlooked backbone of an effective supply chain: logistics network design. Whether you're a retailer scaling quickly or a distributor managing national operations, the structure of your logistics network can make or break your performance.Joining the conversation are two experienced voices in the field:Mark Kidwell, Principal, Waller ConsultingMike Prince, Project Director, Consulting Services, Waller ConsultingTogether, they break down the fundamentals of logistics network design, from the role of advanced modeling and decision-support tools to the strategic placement of distribution centers. They explore key considerations like when to outsource to third-party logistics (3PL) providers, how to account for growth and SKU complexity, and what it takes to align your network with both business goals and customer expectations.You’ll hear how Waller Consulting blends consulting expertise with smart tech to build customized solutions, and how they continue to support clients long after the design phase—ensuring systems are not just implemented but optimized over time.Mark and Mike also share lessons learned from past projects and offer practical first steps for companies ready to evaluate or redesign their network.

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