In this powerful and deeply personal episode, we sit down with Mario G., founder of Taco Fly Co., fly fishing guide, culture shifter, industry disruptor, and proud ambassador for Brown Folks Fishing. Mario opens up about his upbringing as a Mexican American in San Jose, how skateboarding and fishing shaped his life, and why inclusion isn’t a strategy, it’s just who he is.
From the banks of the Trinity River to Baja’s roosterfish runs, Mario has created more than a brand—he’s built a movement where tacos, special beers, and belonging collide. We talk about why representation matters, what it means to show up in spaces that weren’t built for us, and how he's helping others feel safe and seen on the river.
If you’ve ever felt like you didn’t fit in or didn’t belong, this episode is for you. Mario reminds us that sometimes the most revolutionary thing you can do is just be yourself.

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