On this episode, we're going to the country to talk with Bill Hetherington, CEO of Bandera Electric Cooperative. You might not think industry innovation would come from a more rural, lower population service territory, but not only are extensive DER programs being implemented at this level, Bandera and other coops are demonstrating a community-centered model of operating a utility that needs to be seen, or explained extensively in an audio show, to be believed.

The key word of the day is "listen." Listen to your customers individually, don't lump people together and assume wants and needs. Listen to people with new ideas to take advantage of innovative notions from often overlooked places. And of course, listen to this episode for insight into the quiet rural revolution of the energy space.

Music by bensound.com

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