“We have two ears and one mouth for a reason – you need to listen.”  In Nigel’s opinion, listening is one of the most undervalued skills in sales. Salespersons need to be excellent listeners.  Because if you don’t listen, you don’t know what the prospect needs.   And if you can’t understand their needs, you’ve already lost the deal.   Nigel Thomas is the CEO of Alpha Inbound, a marketing agency that runs paid social campaigns for DTC brands.   In this episode of On the Flip Side, Nigel talks about:  - His 3-step sales process. - Setting up next steps and knowing your ICP. - 3-door closing technique.

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