ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Turning bar codes into cookies with OREO "Codes""
Episode Synopsis
Milk's favorite cookie, losing share, finds new ways to bring shoppers across aisles. In this 2024 Gold Effie Award-winning initiative, Mondelez's Anne Martin and VML's Christina Ryan share the story behind OREO Codes, the idea that turns bar codes into cookie stacks... and savings. Thanks to the Effies for supporting our show and this new 2024 awards series.
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