How Shake Shack's strategy elevated "quality" beyond the obvious

14/01/2023 35 min Temporada 7
How Shake Shack's strategy elevated "quality" beyond the obvious

Listen "How Shake Shack's strategy elevated "quality" beyond the obvious"

Episode Synopsis

When the QSR brand asked for a focus on quality, Preacher's Head of Strategy Marika Wiggan and Founder Seth Gaffney found a way to reframe it... For What it's Worth.